If you’ve been throwing posts onto Instagram and hoping for the best… you’re not alone.

I can’t tell you how many yoga teachers and spiritual entrepreneurs I speak to who feel like they’re on a hamster wheel with their socials. Posting randomly, getting inconsistent engagement, and wondering if it’s even worth the effort.

Here’s the truth: Instagram isn’t magic. It’s not luck. And it’s definitely not about posting every pretty photo you’ve ever taken and crossing your fingers.

The difference between accounts that grow (and grow with the right audience) and those that don’t? A simple, repeatable strategy.

Today, I want to break down one of the biggest basics — and one that most yoga teachers skip over — what to post and how to approach your content so it actually works for you.

Why “Post Anything” Doesn’t Work

When you’re running a yoga business, time is one of your most precious resources. You’re teaching classes, creating workshops, maybe running retreats, and juggling a family or other commitments. The last thing you need is to be wasting hours posting content that doesn’t connect.

When your content is random, three things happen:

• Your audience doesn’t understand what you’re about
  They see a post about your dog, then a random recipe, then a flyer for your next class. It’s a mixed message.
• You lose momentum
  If you don’t see results, you stop posting. And consistency is what the algorithm loves most.
• You attract the wrong people
  You want students, not just followers. And clarity in your content is how you make that happen.

What to Post Instead

Instead of random, start with intentional. That means deciding on content pillars — the core themes that you’ll come back to again and again.

For a yoga teacher or spiritual entrepreneur, your pillars might be:

1️⃣ Perspective – Share your honest truth
2️⃣ Practice – Teach something real (not just aesthetics)
3️⃣ Proof – Show your students’ results or your own lived wisdom
4️⃣ Pathway – Tell us how we can work with you

This is how you will build trust and magnetise the right people.

Your Content is a Transmission

One of the most powerful shifts I’ve seen for my clients is moving from performing on Instagram to transmitting.

When you’re performing, you’re thinking: “What will people like? What will get the most likes?”

When you’re transmitting, you’re in your zone. You’re sharing from your heart, from your teachings, from your lived experience. It’s you, not an act.

Skip the fluff. Give us the medicine.

Ask Yourself This Instead:

🌀 What do I wish more yoga teachers were saying online?
🌀 What feels edgy, but true, in my work right now?
🌀 What are my dream students secretly struggling with?

Start there. That's content that lands.

This is the kind of content that makes someone stop scrolling and think, “I feel like she’s speaking directly to me.”

How to Start Today

If you’re reading this and feeling a little overwhelmed, here’s your quick-start plan:

• Write down your 3–4 content pillars.
• Brainstorm 3 post ideas for each pillar.
• This gives you 9–12 posts ready to go — enough for 3–4 weeks of content.

And here’s the kicker: Don’t just write them down. Schedule them. Whether you use a tool like Later, Planoly, or even Instagram’s own scheduling feature, get them into the calendar so you take the “I don’t have time” excuse off the table.

This is Exactly What We Do in The Content Hub

If you love the idea of showing up on Instagram with ease (and actually enjoying it), then you’ll love The Content Hub.

Every month inside The Content Hub, we get together live and create your next month of content together — so you leave with 5–10 posts ready to go, graphics done, captions written, and a plan that feels doable.

You don’t need to reinvent the wheel, and you don’t need to spend hours staring at a blank Canva screen wondering what to post.

For as little as $37, you can join us this month and get your socials pumping — with posts you’re excited to share and that actually attract your dream students.

💫 Join The Content Hub here and stop guessing your Instagram strategy. Let’s make it work for you.